Sunday, October 20, 2013

Radio Rant

Technology is taking over.

It's no secret that streaming services, iPods, and the world wide web have rapidly been changing the way people listen to and discover music.

In past posts, I've suggested ways to find new music via the Internet, but today, I want to talk about something a little more old school.

That's right. Radio.

I've worked for a college radio station (91.1 KLSU) for the past two and a half years and it's been one of the greatest experiences of my life.

The medium that's now considered a fossil in terms of technology holds a special place in my heart, and for good reason.

Radio can bring you things that online services can't.

We bring our listeners new music first, we carefully craft our playlists to optimize the listening experience, and we offer tickets to shows at the low price of a correct trivia answer.

What's not to love?

The dedication of small stations, like KLSU, to their listener base is heartwarming, really.

The people behind the microphone, and even the people behind them, strive to make radio an experience.

From choosing music to organizing ticket giveaways, we want listeners to be involved and to enjoy themselves. We want turning on your radio to be like visiting with an old friend.

Most people, though, are forgetting to give that old friend a call.

For FM radio, staying relevant in an web-dependent world is tough. Some stations have added online streaming to their repertoire to compete. Others have moved off of the air waves and exclusively online.

In my opinion, nothing compares to having someone hand pick songs for me to listen to. That's why I tune in.

Next time you're in your car, instead of plugging your mp3 player, turn on the radio.

If a DJ provides you with a phone number, call him or her up and see what's new.

Switch up your music routine, and I guarantee you'll be pleasantly surprised at what you hear.

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